RAM-COMM is a software designed for the complete, effective and reliable management of advertising sale in radio or TV broadcasting stations as well as in advertising agencies.
RAM-COMM is an extremely adaptable product in that it can be customized and tailored for each client.
Ready for the Euro, RAM-COMM manages the advertising sale right from the stipulation of the contract with the client to the billing, from the issue of cash orders to the management of payments and bills outstanding.
An Export file is supplied for connection to the most common accounting software.
RAM-COMM allows the creation of advertising schedules and the management of the accounting and business activities of the radio station. Actually, it enables you to insert an unlimited number of clients (also distinguishing the stipulator of a contract from the person whom the billing must be submitted to), of contracts (with expenses incurred for the production of the spot commercial, operating costs, agents up to 50, purchased commercials and installments to be invoiced) and commercials' broadcast hour-points for each programming period.
Contract Management
This function allows to split up purchased commercials according to Campaign (standard, promotional, etc.), Broadcaster (Radio, TV, Press, etc.), Typology (15 sec commercials, 30 sec, commercials, etc.) and Area (statistics can be calculated for each area). For each contract it is possible to define an unlimited number of schedules indicating the broadcasting period, the number of commercials per day, the product category, the length of the commercial, the priority of the band and, for each area to be programmed, the hour-points of the first day of programming, also distinguishing between fixed or rotating hour-points.
Traffic
This function allows to insert hour-points manually or to calculate them automatically (indicating into which bands must be distributed as well as the number of hour-points for each band), in order to avoid conflicts of client or of Product Category and the overshooting of the maximum length established for each advertising hour-point. Finally, the daily schedule can be displayed and modified for each single area adding, moving or deleting commercials before broadcasting them.
Commercial Statistics
This function allows to define: Expired Contracts (contracts with no more traffic at a certain date); Suspended Contracts (with programmable commercials left at the end of the last programming period); Monthly Commercials List (Cost and Number of programmed commercials within a certain span); Periods Starts (programming periods that will start within a certain span); Periods Maturities (programming periods that will end within a certain span); Programming Periods (programming periods on air within a certain span).
Accounting Statistics
This function allows to define: List of contracts (contracts stipulated in a certain period, with purchased and consumed commercials and the relevant costs); Payments (installments to be invoiced within a certain span); Business Statement (in a given period, with the last programming period loaded and the last installment); Statistics: Agent (statistics on the calculation of commission for a specific agent).
Traffic Statistics
List of commercials (list of commercials being aired in a given period); List of commercials Length (length of each advertising hour-point, with indication of the area with the longest duration and of the seconds necessary for other areas to attain the maximum ); List of commercials Percentage (percentage of commercials per daily hour with number of commercials on-air); Available Time (time still available to complete the filling of the advertising hour-point); Use (advertising loaded for each advert ising hour-point).